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The information explosion in recent years leads to the fact that Ecommerce market has changed from fertile market into extremely competitive one. This situation also means that buyer bargaining power is stronger than before.
Along with the rapid development of information technology industry, we can observe the explosion of social media in recent years. The most typical evidence for this is that not only the youth but also the elderly get used to have their profiles on Facebook.
An online marketplace is a fleet of eCommerce stores huddled together in a single site. The admin, vendors and the customers constitute the business ecosystem of a multi-vendor marketplace.
Not difficult to see that the social media is growing very fast and becoming increasingly popular. Facebook, one of the most popular social networks has millions of users daily.
Hot off the presses for 2016, a joint study from The National Center for the Middle Market and Magento Commerce reveals that digitization remains a chief concern for businesses.