Along with the rapid development of information technology industry, we can observe the explosion of social media in recent years. The most typical evidence for this fact is that not only the youth but also the elderly get used to have their own profiles on Facebook. This means that your marketing strategy on this field will not be limited in terms of age or demographics segmentation. Moreover, the growth of social media marketing field depends mostly on the constant change of our society. Factors deciding the success of your brand are not only convincing ideas but also how well it can adapt.
You also no need to worry whether you own dynamic brand or not because users of new and up-and-coming, or even outdated social networks will be outside the reach of your brand. This is why understanding a few different aspects of the current social media landscape is key to online marketing success.
SOCIAL COMMERCE, OR SCOMMERCE
It is considered as a long-term next step for integrating online shopping and ecommerce into social media; however, it has achieved some good results and reached mainstream levels of adoption recently. Thanks to the responsive feature, people nowadays can implement their ideas about business through their smart phones or tablets, beyond just buying new apps, software, or similar digital items.
Including a web-based sales component can encourage both sales and engagement. Let’s take an example about selling a branded t-shirt. It is a straightforward way to integrate commerce into social media. Twitter also add “buy” button and other social media sites following suit, this will soon be easier than ever before.
eCommerce options are totally unlimited on any field of social network. Besides Twitter and Facebook, any site with one of many available web-store-building platforms can carry out your sale. If you don’t already have a physical product to sell, it’s worth considering — promoting it on social media should come easy after that.
AGILITY ISN’T AN OPTION ANYMORE, IT IS ESSENTIAL
Good news is the time of waiting for approval and multiple chains of command are all over. Reaching at the higher speed of the social web requires marketers to to be empowered to act quickly and respond to relevant current events in order to be successful. The trust comes from the both sites are really crucial; bosses or managers need to let them feel free in executing spontaneous or agile marketing campaigns.
About the agile marketing, it means that you need to make use of the social media to sudden, brief trends, or hyped-up topics. While this seems ultimately hollow in the grander scheme of things, making an effort to stay up-to-date even with fleeting trends will pay off in the level of fun perceived engagement your brand will demonstrate. These are two characteristics your customers will enjoy especially.
It is clear that the blackout during the 2013 Superbowl is not stay in minds of many people but blogs still write about it as a direct response. The key success factor for this situation is not in the content; it is doing the right thing at the right time. Response time and relevance are also important factors deciding favorable outcomes. These factors successfully made an okay tagline into something great.
CONTENT IS KING
Besides some factors mentioned above, Content marketing has been an important part of online marketing for years and its value tend to increase more and more. Any people working in the online advertising world cannot neglect its advantages. When creating the type of content such as a blog post, video, images, info graphic, social media post, or anything else, they may inspires users to pass it on to their own social networks is quickly becoming the most important method of marketing in general.
Before creating your own content, it’s worth noting what’s being shared most on sites like Buzzfeed or Upworthy. These sites, along with a few others, have mastered the art of creating viral content.
Going viral can make some strange results. In general, people usually do not want to see viral but they really desire to show others. It is a steady cornerstone for you if you focus more on the things shared widely and provide a snapshot of characteristics that inspire people to share.
PRIVATE MESSAGES = 1-ON-1 MARKETING COMMUNICATIONS
There is an interesting fact that a fertile segmentation that a lot of marketers may not forget is private messaging on Twitter, Facebook, Snapchat, Whatsapp, and many other platforms, except perhaps for direct messaging customers who could be posting sensitive info or otherwise need a 1-on-1 follow up.
Thanks to the development of information technology, the latest tech launches and popular platforms appear and customers may have different experience even with the huge brand. A personalized interaction is a good opportunity that any managers or marketers should take advantages.
Certain functionalities of these platforms allow for privately targeted messages to benefit the public, for example, Facebook offers a lot of cute icons. Let’s be the first person can catch customers need and go above and beyond, your audience will pay attention.
MOBILE PAYMENTS VIA BRANDED PLATFORMS
The step that you allow customers interact with your brand is just the foundation, whether it is through your own app, a third-party application, or simply a mobile browser. The more important thing is how to make customers feel convenient and satisfied when they interact with you and setting up mobile payment options is not a bad idea.
The fact can prove the theory that trading online can enlarge your market as well as help you building favorable relationship and goodwill with customers.
UNDERSTAND THE CHANGES THAT SOCIAL MEDIA HAS BROUGHT ABOUT
The speed of change in this industry is unimaginable, at this moment, you may satisfy and feel that you can catch up with the change but that is just not enough. Being ahead of the trends and innovating yourself can be what makes all the difference for your company, or the brands you work on.
New technology can support your business a lot; therefore, making research or finding about the new trends and concepts of social media in 2015 is essential knowledge that will help further your career.