Under the explosion of Internet and Globalization, in over the last 2 years, there has been an inevitable growth of responsive eCommerce. Nowadays, we can easily experience the responsive Ecommerce in every Conner of our modern life Many trendy, progressive web developers have tried to pursue this modern design; however, they have to cope with much more difficulties from not only the complex of the Ecommerce sites have brought but also the complaints from users, who feel strange and hard to manipulate… In spite of those challenges, we still can’t deny that Responsive Ecommerce provides us a flexible, feature-rich open source and enterprise solutions help us get the most from our online channel.
What is Responsive Ecommerce?
Responsive design is an approach to web page creation that makes use of flexible layouts, flexible images and cascading style sheet media queries. Responsive design is a somewhat retro approach to web site design that solves a lot of design problems caused by the proliferation of new types of mobile devices.
Why use Responsive Ecommerce?
The main advantage with responsive Ecommerce is it means only one platform to serve your customer’s needs, eliminating the need for separate desktop and mobile sites .Online retail businesses can be easily managed with visual merchandising.
To fully understand the incredible growing of Responsive Ecommerce, I would like to state some of its advantages
Raise customer’s experience: Responsive Ecommerce in website can significantly improve customer perceive, lead them to a wide of selection and freedom. Now customer can be free to order and have great visual experience.
Convenient: Moreover, Responsive Ecommerce easily integrates with smartphones, tablets. Based on the Cap Gemini Quarterly Benchmarking Report (IMRG), 52% of UK sites came from smartphones and tablets, which tells us that unresponsive website for desktop is not leading the trend anymore. With Responsive Ecommerce, it ensures customers are getting the best experience no matter which device they’re on and the purchasing process is more fluent.
Increasing sale with lower cost: A great visual experience of brand with multiple devices has proven to increase conversion rates and sales. In addition, maintaining a single site versus a multitude of device specific-sites means retailers are minimizing costs and increasing agility and speed to market, while improving search engine optimization (SEO).
Wider range of customer: Responsive eCommerce reaches a wider range of customer. With smart design and easy to operate, it is suitable for every class of society.
Creditability: With responsive design, users, customer feel more secure when they know exactly what is happening, which process they are on and be their own boss. The self-control experience makes customers and users feel more safety
Remarkable number and trend:
In 2014, the trend continues to be upward with nearly double the benefit for retail businesses. For example, Kate Spade & Co., in fourth quarter of fiscal 2014 , reported Net sales of $398.57 million, up 44.7% from $275.43 million during the same period in 2013 thanks to responsive eCommerce. Alibaba, the biggest shopping online in China (Amazon of the Asia) has raised its stock price more than 30% since it has applied ecommerce. China will soon be the single largest e-commerce market in the future.
In 2015, the trend is predicted that responsive, mobile-friendly ecommerce websites will stop being a competitive advantage and start to become a necessity for doing business online.
It is clear to see that the responsive ecommerce has grown rapidly and enormously in 2014 and this trend tends to be non-stop in the following years. For those who want to take advantages of responsive eCommerce you can renew your company web sites with CMSmart’s help.